The Power of Micro-Influencers: Why Smaller Voices Drive Bigger Results
Once upon a time, marketing was all about shouting the loudest. Big budgets, big names, big promises. But today? The game has changed. Consumers are tuning out…
From Kiss Cam to Campaign: A Lesson in Real-Time Marketing
One minute, Astronomer’s CEO and HR chief were enjoying a Coldplay concert. The next, they were the subject of a viral scandal after sharing a questionable kiss…
Trend Forecasting for Marketers: How to Spot What’s Next Before It Happens
Raise your hand if you’ve ever felt like marketing trends move faster than your morning coffee cools down. In 2025, reacting to change just won’t cut it….